All Meta Ad Sizes at a Glance
This quick reference covers the recommended dimensions for every Facebook and Instagram ad format. All sizes are in pixels (px). For detailed technical requirements including file formats, codec specs, and character limits, see our complete specifications guide.
Facebook Ad Sizes
| Placement | Image Size | Aspect Ratio | Video Size | Video Length |
|---|---|---|---|---|
| Feed (Square) | 1080 x 1080 | 1:1 | 1080 x 1080+ | 1s – 241min |
| Feed (Portrait) | 1080 x 1350 | 4:5 | 1080 x 1350 | 1s – 241min |
| Feed (Landscape) | 1200 x 628 | 16:9 | 1280 x 720+ | 1s – 241min |
| Right Column | 1080 x 1080 | 1:1 | 1080 x 1080 | 1s – 241min |
| Marketplace | 1080 x 1080 | 1:1 | 1080 x 1080 | 1s – 60s |
| Stories | 1080 x 1920 | 9:16 | 1080 x 1920 | 5s – 15s |
| Reels | 1080 x 1920 | 9:16 | 1080 x 1920 | 5s – 90s |
| Search | 1080 x 1080 | 1:1 | 1080 x 1080 | 5s – 15s |
| In-Stream | N/A | N/A | 1280 x 720 | 5/10/15/20s |
Instagram Ad Sizes
| Placement | Image Size | Aspect Ratio | Video Size | Video Length |
|---|---|---|---|---|
| Feed (Square) | 1080 x 1080 | 1:1 | 1080 x 1080 | 3s – 60s |
| Feed (Portrait) | 1080 x 1350 | 4:5 | 1080 x 1350 | 3s – 60s |
| Feed (Landscape) | 1080 x 566 | 16:9 | 1080 x 608 | 3s – 60s |
| Stories | 1080 x 1920 | 9:16 | 1080 x 1920 | 5s – 15s |
| Reels | 1080 x 1920 | 9:16 | 1080 x 1920 | 5s – 90s |
| Explore | 1080 x 1080 | 1:1 | 1080 x 1080 | 3s – 60s |
| Shop | 1080 x 1080 | 1:1 | 1080 x 1080 | 3s – 60s |
Multi-Format Ad Sizes
| Format | Image Size | Cards | Video Per Card | Best For |
|---|---|---|---|---|
| Carousel | 1080x1080 or 1080x1350 | 2 – 10 | Up to 60s each | Multi-product, storytelling |
| Collection | 1080x1080 or 1080x1920 | 4 – 10 products | Up to 60s cover | E-commerce, mobile shopping |
| Slideshow | 1080x1080 | 3 – 10 slides | N/A (images only) | Low-bandwidth audiences |
Character Limits Quick Reference
| Element | Max Characters | Visible Without "See More" | Best Practice |
|---|---|---|---|
| Primary Text | 500 | ~125 | Keep under 125 for full visibility |
| Headline | 40 | 40 | Use all 40; front-load benefit |
| Link Description | 30 | 30 | Add urgency or supporting detail |
| Instagram Caption | 2,200 | ~125 | First 3 lines are critical |
File Requirements Summary
| Asset Type | Format | Max File Size | Max Resolution |
|---|---|---|---|
| Images | JPG, PNG | 30 MB | No max (recommend 1080px width) |
| Videos | MP4, MOV, AVI | 4 GB | No max (recommend 1080p or 4K) |
| GIF | GIF | 8 MB | 800px wide recommended |
Which Size Should You Use?
For Maximum Feed Impact
Use 1080 x 1350 px (4:5 ratio) for feed ads on both Facebook and Instagram. This portrait orientation occupies significantly more screen space than square (1:1) or landscape (16:9) formats on mobile devices, where 85%+ of impressions are served.
For Reels and Stories
Always use 1080 x 1920 px (9:16 ratio) — full-screen vertical is the only acceptable format for these placements. Other ratios will be letterboxed or cropped, reducing impact.
For Multi-Product Showcases
Use carousel format with 1080 x 1080 px (1:1) images. Square cards render consistently across all placements and provide a clean, grid-like presentation for multiple products.
For Desktop Targeting
If your campaign is desktop-focused (B2B, older demographics), use 1200 x 628 px (16:9) landscape images. These fill the desktop news feed width and look natural in the right column.
Frequently Asked Questions
What size should Facebook ads be?
Facebook feed ads should be 1080x1080px (1:1 square) or 1080x1350px (4:5 portrait). Stories and Reels should be 1080x1920px (9:16 vertical). Right column ads are 1080x1080px. For best results in the mobile feed, use the 4:5 portrait ratio as it occupies more screen space. Meta accepts a range of aspect ratios (from 4:5 to 1.91:1 for feed), but 4:5 delivers the best mobile performance.
What is the recommended video length for Meta ads?
For Reels and Stories: 5-15 seconds optimal (up to 90 seconds max). For feed ads: 5-30 seconds optimal (up to 241 minutes max). For in-stream ads: exactly 5, 10, 15, or 20 seconds. Shorter videos generally perform better across all formats as they match modern attention spans and mobile consumption habits. Always front-load your hook in the first 1-2 seconds.
What resolution should Instagram ads be?
Instagram feed ads: 1080x1080px minimum. Instagram Reels and Stories: 1080x1920px. All assets should be at least 1080px wide for the best display quality. Instagram and Facebook both recommend exporting at the highest resolution your source material allows while staying within file size limits (30MB for images, 4GB for videos). 4K resolution is accepted and displays well on high-DPI screens.
Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions review note
A reliable review of Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions should connect every recommendation to a dated source, a defined audience, and a decision the reader can actually make. Separate public observations from editorial interpretation and private performance data. Check the offer, destination page, market, language, rights, and operational constraints before turning an example into a test. Record what would disprove the working hypothesis, which metric window will be used, and who owns the follow-up. This evidence trail makes the page more useful when features, prices, campaigns, or platform behavior change.
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For Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions, recheck product features, public ads, prices, terms, and source dates on a regular schedule. Label material changes and the review date so readers can judge freshness.
What evidence should a Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions research note preserve?
A Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions note should preserve the public source URL, capture date, market, observable creative details, destination context, evidence limits, and internal hypothesis.
Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions review note 2
A reliable review of Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions should connect every recommendation to a dated source, a defined audience, and a decision the reader can actually make. Separate public observations from editorial interpretation and private performance data. Check the offer, destination page, market, language, rights, and operational constraints before turning an example into a test. Record what would disprove the working hypothesis, which metric window will be used, and who owns the follow-up. This evidence trail makes the page more useful when features, prices, campaigns, or platform behavior change.
Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions review note 3
A reliable review of Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions should connect every recommendation to a dated source, a defined audience, and a decision the reader can actually make. Separate public observations from editorial interpretation and private performance data. Check the offer, destination page, market, language, rights, and operational constraints before turning an example into a test. Record what would disprove the working hypothesis, which metric window will be used, and who owns the follow-up. This evidence trail makes the page more useful when features, prices, campaigns, or platform behavior change.
Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions review note 4
A reliable review of Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions should connect every recommendation to a dated source, a defined audience, and a decision the reader can actually make. Separate public observations from editorial interpretation and private performance data. Check the offer, destination page, market, language, rights, and operational constraints before turning an example into a test. Record what would disprove the working hypothesis, which metric window will be used, and who owns the follow-up. This evidence trail makes the page more useful when features, prices, campaigns, or platform behavior change.
Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions review note 5
A reliable review of Meta Ad Sizes Guide 2026 — All Facebook & Instagram Ad Dimensions should connect every recommendation to a dated source, a defined audience, and a decision the reader can actually make. Separate public observations from editorial interpretation and private performance data. Check the offer, destination page, market, language, rights, and operational constraints before turning an example into a test. Record what would disprove the working hypothesis, which metric window will be used, and who owns the follow-up. This evidence trail makes the page more useful when features, prices, campaigns, or platform behavior change.